Abstract




 
   

IJE TRANSACTIONS C: Aspects Vol. 31, No. 6 (June 2018) 1266-1274   

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  BI-OBJECTIVE BUILD-TO-ORDER SUPPLY CHAIN PROBLEM WITH CUSTOMER UTILITY
 
M. Ebrahimi, R. Tavakkoli-Moghaddam and F. Jolai
 
( Received: September 18, 2017 – Accepted: January 04, 2018 )
 
 

Abstract    Taking into account competitive markets, a manufacturer attends customer’s personalization more. Accordingly, build-to-order systems have been given more attention in recent years. This paper introduces a new build-to-order problem in the supply chain. This study focuses on both manufacturer's profit and customer's utility simultaneously where demand is dependent on customer's utility. The customer's utility is a behavior based upon utility function that depends on quality and price and customer's preferences. The new bi-objective problem is a multi-period, multi-product and three-echelon supply chain to increase manufacturer's profit and customer's utility simultaneously. GAMES software is used to verify the model while encountering with small-sized problems. Solving the complicated problem, two multi-objective meta-heuristics, namely non-dominated ranked genetic algorithm (NRGA) and non-dominated sorting genetic algorithm (NSGA-II), are used to solve the given problem. Finally, the outcomes obtained by these meta-heuristics are compared and analyzed.

 

Keywords    Build-to-order; Bi-objective model; Supply chain; Customer utility; Multi-objective meta-heuristics.

 

چکیده    در این مقاله، به بررسی مسئله طراحی شبکه زنجیره تامین ساخت بر اساس سفارش پرداخته می­شود. از آنجایی که در این سیستم­ها مشتری جایگاه ویژه­ای دارد بنابراین در این مقاله مدل دو هدفه­ای ارائه می­شود که مشتمل بر حداکثرسازی مطلوبیت مشتری و حداکثرسازی سود تولیدکننده می­باشد به طوری که تقاضا وابسته به مطلوبیت مشتری است. مطلوبیت مشتری تابعی از قیمت و کیفیت ترجیحات مشتری است. مدل جدید دو هدفه ارائه شده، چند دوره­ای، چند محصولی و چند سطحی می­باشد که با نرم افزار GAMSE در ابعاد کوچک به حل آن پرداخته می­شود. سپس مسائل با ابعاد بزرگ با استاده از دو روش فرابتکاری مورد حل قرار می­گیرند.

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